AG Heuer has teamed up with two-time Ballon d’Or winner Cristiano Ronaldo for a limited edition timepiece.
An ambassador for the luxury Swiss watchmaker since 2014, Ronaldo now has his very own luxury watch named after him.
The Portuguese superstar is one of football’s most well known players, as well as the one of the beautiful game’s most recognisable brands.
Born in Madeira in 1985, Ronaldo is known within the game for his skills and electric speed. Phenomenally, the forward has clocked speeds at more than 33 km/h— the fastest in football.
Ronaldo, or CR7 as he is also known around the world, has an insatiable desire to be the best in his field – much like TAG Heuer.
Once the most expensive player in history and winner of two FIFA Ballon d’Or, Ronaldo is fearless in his determination to break every record and win every honour.
The Swiss watchmaker say Ronaldo, much like themselves, is a path-breaker, a time changer who refuses limits and, no matter what, never cracks under pressure
Ronaldo is one of TAG Heuer’s strongest ambassadors, which is why they have now constructed a new limited edition watch to honour their partnership, the Formula 1 CR7.
The Formula 1 CR7 is a numbered limited edition, and is something the two have been working on ever since CR7 became brand ambassador for luxury watchmaker.
Based on the Formula 1 Chronograph, the CR7 model has a black and green colour scheme on the bracelet, the dial and the hands.
The Swiss watchmaker says this is to evoke the football pitch that the beautiful game is played on.
The timepiece also features striking TAG Heuer and CR7 logos, which are also supposed to add a necessary hint of brightness that will catch the eye.
The strap also comes with green and black NATO strap, inspired by the nylon straps used by the British Army during World War II.
The strap features a buckle and pin made from 316L stainless steel. Both the ends of the strap and the buckle holes are laser-cut.
The Formula 1 CR7 timepiece also features a black bezel, coated with titanium carbide and bears the chronograph’s tachymeter scale.
A spokesman for TAG Heuer claims the strap is ultra-resilient and sits perfectly on any wrist.
The Formula 1 CR7 will be priced at CHF 1,450 ($1,515) in Switzerland, and is set to hit the market this July.