The luxury retailer Harrods has opened a dedicated store for lovers of glamorous footwear – Shoe Heaven.
Harrods’s glamorous new women’s footwear emporium spans almost 42,000 square feet, encompassing the former staff canteen on the department store’s fifth floor.
Shoe-lovers will be well served, with more than 100,000 pairs of shoes from more than 55 designers, 17 of whom have their own boutique within the department.
The boutique will showcase work from a number of up-and-coming designers including Charlotte Olympia, Paul Andrew and Gianvito Rossi.
These will be complemented by exclusive pop-ups or limited-edition collections and offerings from some of the world’s leading shoe designers, including Christian Louboutin, Saint Laurent, Dior, Prada, Chanel, Jimmy Choo, Roger Vivier, Miu Miu, Valentino and many more.
Many of the boutiques will offer the brand’s entire footwear collection along footwear produced exclusively for Harrods, including Shoe Heaven’s most expensive shoe.
That accolade goes to a pair of crystal-embellished Valentino butterfly heels, which retail at £4,390.
A number of the boutiques have private shopping suites for VIPs to shop in private accompanied with a glass of champagne.
As you would expect from Harrods, the interior design of Shoe Heaven is a true delight and something to be marvelled at.
Everything was designed by the late David Collins, the designer behind glamorous bars and restaurants such as The Wolseley, Claridge’s Bar and Nobu Berkeley, and the last project before he passed away.
David Collins Studio worked with Harrods’s fashion director Helen David, who dreamt up the concept of Shoe Heaven more than two years ago.
The Studio created an art deco-inspired space with over 2,110 square metres of marble, 400 square metres of plush carpet and elegant rotundas with ambient lighting to highlight special collections.
To celebrate the launch of Shoe Heaven, Harrods is launching ‘Silver Linings’, a special collection consisting of 37 iconic shoes recreated in silver and available exclusively at Harrods new addition.
Thirty-five designers have reinvented some of their best selling shoes in a metallic finish, including a pair of silver Valentino Rockstuds, Gucci’s iconic horse-bit loafers in silver and a pair of hot pink and silver-buckled mules from Manolo Blahnik, to name just a few.
Shoe Heaven is the latest attempt for the retailer to reposition itself in the luxury retail market.
In September, they will launch a brand new, 5,000 square foot fragrance department while the store continues to expand its women’s accessories department.