Rolls-Royce has unveiled a limited edition designer version of its sporty Wraith fast-back.
To mark the occasion of the creation of Wraith – Inspired by Fashion’, the motor car took part in a landmark shoot on the production line at the Home of Rolls-Royce in the South of England.
The luxury car manufacturer turned its boutique factory at Goodwood into a catwalk and photographic studio for a landmark fashion shoot ahead of the car’s international debut in New York
The luxurious motor car was complemented by a number of fashion models, set against a backdrop of the painstakingly hand-made motor cars.
Fittingly, the marque’s first showroom in Conduit Street, Mayfair was founded a short step from London’s famous centre of tailoring excellence, Savile Row.
This is where Sir Henry Royce and his partner The Honourable Charles Rolls provided London’s elite with lovingly crafted Rolls-Royce chassis and running gear.
More than hundred years later, Wraith – Inspired by Fashion has arrived to provide a modern take on this grand tradition.
Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England, have designed the limited edition Wraith, drawing inspiration from colour palettes, materials and techniques used in the world of high fashion.
Rolls-Royce say the end result is an extraordinary interpretation of Wraith’s characteristic blend of power, style and drama.
Giles Taylor, director of design for Rolls-Royce Motor Cars, said the model provides a canvas for materials and finishes most commonly associated with the world of fashion.
He added that designers found inspiration from international catwalks and Bespoke Tailors, resulting in an aesthetically stunning and sartorially on-point motor car.
Wraith – Inspired by Fashion features a stunning two-tone exterior colour scheme of Andalucian White and Arctic White. This offers a neutral setting for a choice of accent colours, such as Jasmine, Tailored Purple or Mugello Red.
Inside the Wraith is a contemporary impression of the car’s classic Arctic White and Black interior colour scheme. The striking two-tone composition steering wheel features a highly complex craft technique from the world of fine tailoring.
This was applied to the wheel by the craftspeople in the Leather Shop at the Home of Rolls-Royce.
The very finest garments, crafted exclusively from the most luxurious materials, such as fine silks, which adorn the car’s front and rear door pockets.
While a Rolls-Royce have not officially announced how much The Wraith – Inspired by Fashion will cost, expect to pay around £350,000 when it eventually hits the market.